How we build cases

We build cases to win.

We gather data and present the facts to win an argument. 

But what if instead of building cases to win, we built cases to better understand.


Understanding leads to better knowledge. Better knowledge leads to better empathy.

Someone doesn’t have to lose in order for you to win.

When the goal is to win then we no longer want to hear what the other side has to say.

We only see and hear inconsistencies to build a stronger case, ignoring the opportunity to gain a better understanding.