Culture wants to tear people’s dreams apart. It wants you and me to be average, mediocre, to not stand out, and, of course, it wants us all to fit in. Average products for average people.
Culture amplifies mistakes and minimizes leaps. We point to an outside force called luck instead of celebrating the 20 years of day in and day out labor. We call people an overnight success so we can reinforce the search for a short cut. But overnight success isn’t by accident and it isn’t overnight. Culture downplays the years of generosity—people who freely give their gifts expecting nothing in return—because deep down inside we know we can do better.
Find a way to retain your brightness. What makes you that special snowflake. That thing that makes you you. Your talents. Your gifts. Your art. Because we now live in a world where there is a culture activily seeking for us to be ordinary.
The world is becoming more and more informal.
Communication, for instance, has progressively become more informal. Since Alexander Bell created the Telephone a hundred fifty years ago, we’ve seen communication go from face to face verbal conversation to letters on a screen.
But there’s still a place for formalities in an informal world.
The ones that are going to produce remarkable products, goods, and services in the future will be the ones who figure out how to make formal experiences for there customers. We live in a culture where it’s constantly get pushed on us to be average. People don’t want that. They are wanting more substance.
[That’s why marriage is so highly valued. It’s a formal, unique experience that isn’t replicated anywhere else in the culture.]
Managers tell people to do what they did yesterday, but a little faster and a little cheaper. Making the status-quo exhausting to maintain. So, you quit.
On the other hand, leadership is finding a common goal, aligning your views, and getting out-of-the-way. That last part is important.
You won’t find great leaders doing a lot of pushing or pulling—but I think the good ones are masters at persuasion (not manipulation).
If you have one idea that someone taught you that changed your life—take it a step further and share it with someone else today.
Tom Goodwin said, “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. Airbnb, the world’s largest accommodation provider, owns no real estate.”
And as Kevin Kelly has pointed out, “Access is better than ownership.”
Over the last 200 years, the way to get rich was to own the factory. But over the last two decades, the internet has changed everything. The factory is no longer a building where the goal was to do the same thing you did yesterday but a little faster and a little cheaper to make a little more profit. Now, the factory, is a laptop. Now, anyone with 500 bucks can own the factory. There is no leverage by owning the building anymore.
So we’re seeing this door opening. One that Walmart and Goldman Sachs are too big to go through. But we’re seeing freelancers and small business owners and entrepreneurs who are now entering the game. And they are flipping the marketplace upside down.
The future isn’t about how big you can get. No. It’s about being small. It’s about leading a tribe.
[If you want to change the world, think smaller. Don’t worry about changing the entire world. Focus on changing your world.]
Tony Hsieh, CEO of Zappos, sold a shoe store for a billion dollars. A shoe store! How? Because it wasn’t a shoe store. It was something worth crossing the street for.
So if you want to produce art, do something remarkable. Something that will change us. Because finding the fastest and cheapest good, product, or service is only one click away.
But the ones we’ll notice, the one’s will miss when they are gone, the one’s worth crossing the street for, are standing up and standing out.
There is more in the world than we could ever consume. Most of us are starting to realize that on the endless wheel of accumulation, it’s actually endless.
If you see the world as only having finite resources then you’re seeing it as a cake. Fixed. If your slice is bigger than mine, it must mean I received a smaller piece.
On the other hand, when we see the world as having an infinite amount of resources (and opportunities and possibilities) than we can view it as a candle.
We can share what we have with each other by lighting the other person’s candle. By doing so, we add more light in the room.
We all benefit to more light and knowledge.
[Merry Christmas. I hope it’s a good one.]