One by one

It’s hard to change the world all at once.

Making a difference to the masses is painstakingly slow, ineffective and ultimately a waste.

(Projects become so big and audacious, of course, you could never ship. How could you? You’re trying to change the world. Remember?)

A simpler, and more effective way, is not to make a difference to everyone but to someone.

One by one.

Drip by drip by drip.

One act of generosity for one person.

Over and over. Again and again.

People are made up of a set of individuals. Average products for average people doesn’t work anymore. Because there is no connection.

And you need a connection.

Maybe that’s what makes all of the difference.