The problem with perfect

You’ll never have the perfect product for the perfect person at the perfect place for the perfect price with the perfect promotion.

So why do we insist on everything having to be perfect?

Without defects perfect becomes boring, predictable and unremarkable.

You’ll never make a difference if you insist on everything having to be perfect.

So instead of making something perfect, find the perfect problem.

The perfect problem that only you (or your company or your brand) can solve. Then when it’s good enough to ship, ship it.

Perfection doesn’t exist in a world full of imperfect people.

But you can make the world a little better with your contribution.

Don’t wait for the tide to be just right.

We need you.