You pay for a ticket to go to the movies. Turns out half way through the movie, it isn’t very good. The money you spent is gone and you can never get it back.
So now you’re torn: do you stick it through to get your money’s worth or do you leave?
Turns out most of us will stick through a bad movie. Although the logical choice is to leave and rescue what’s left of our time, we make the illogical choice to stick it out (and subsequently sink more of our finite resources).
Why? Because by leaving you will have to admit that you wasted money on a bad movie. You have to admit that this was a poor decision.
The ego doesn’t like this.
This is how we begin to be okay with sub-par work. Because we are afraid to admit that it wasn’t a good idea but since we are already down this road we can’t quit now.
Somehow we can justify and talk ourselves into saying that the movie (or project) wasn’t that bad. But deep down we all know the truth: we should of quit while we were ahead.
The unfortunate truth for all organizations is that they can’t afford bad ideas. They can’t admit that they bought a ticket for a bad movie. So they do what they can to polish and package something that is below the standards we are seeking.