Having a democratic process is great when electing leaders or when communities need to decide on policy.
These same structures can be in the way of creative work.
Because everyone has an opinion on the name, the logo, and how the business should run. Apple seems like a terrible name for a computer company but it works.
So, you need to decide if is this worth voting on or if is it better to pick something that you will be proud of. Those two things are sometimes the same things but often they are not. You can be waiting a long time on Step 1 when you should actually be on Step 7.