Lighter wallets

1 in 5 people believe the new iPhone is worth going into debt for.

Don’t get me wrong, if you can afford the nice tools, get them by all means.


We don’t need more space when you have a cloud. We don’t need more speed when everything is instance. The cameras are already better than anything from 20 years ago.

Think about how powerful each of these phones are today, what are we really purchasing?

We want status. We want the story we are going to tell by holding the new iPhone. And we are willing to trade something (time, energy, money…) for these artifacts. Even when they are against our own best interests.