It’s not out of thin air. It’s not from the Muse or the Dameon.
Good ideas come after lots of bad ideas.
By every measure, most of these blogs are average. That is what the math dictates. But every once in a while, I write something exceptional. One that I am proud of. Because I am willing to have a plethora of bad ideas on the table before the good ones surface.
What does your discard pile look like? How big is it? We don’t know what the next big hit will be. Just get to work.