Spotify allows us to go anywhere we want. To discover any piece of music at any time. There is more in the library than anyone of us can listen to in a lifetime.
Yet, where do we choose to go?
Albums that we grew up with. Top 40 hits. Familiar territory.
There’s also a new Godzilla vs. Kong movie coming out soon. It will be the 33rd movie featuring Godzilla.
The question is, Does the world really need another Godzilla movie?
Nope. It’s summer and so Execs are looking to choose something familiar.
Familiar territory is safe and reliable. We know what we are getting when we order from Little Cesars. We know what we are getting with the next Marvel movie.
In an unpredictable world, we find comfort in knowing what happens next. (Even if we don’t like what happens next.)