Here’s the thing, when we write about things we know; we are writing from a place of fear. We are hiding.
And that is pretty boring for anyone to read.
Sure, we are less likely to screw something up. But we are playing it safe.
The alternative is to write about the unknown. The fiction we can dream up or about a topic that is out of our comfort zone.
That’s what’s interesting to the reader. Even if we don’t agree with the writer’s opinion, we at least notice when she takes a stand or picks a side.
Of course, this isn’t just about writing. We are talking about a speech or your master thesis or your corporate proposal.