Profit isn’t the only metric that we need to measure in order to figure out if we had a good quarter.
You can measure the environmental impact, cultural impact, the time you spent, the relationships you’ve improved…
When we focus on one metric, it is likely to go up. As a result, we ignore the other metrics around us and so they go down.
It is impossible to focus on every aspect. We have to be careful about how we choose to measure success.
[Tip: Money is a lousy metric to measure. It’s a trap. It’s easy to think you are doing something right when you are staring at a screen of magical digits and bits.]