Getting under people’s skin

There are two ways to go about this.

The first is, I’m going to say something obnoxious knowing I will get a reaction out of people.

They have names: trolls, critics, politicians…

And then there is the generous skeptic who is asking a question that people are afraid to answer.

The generous skeptic that knows you and is willing to say, “You can do better.”

We need more generous skeptics that are willing to say the important things to get under our skin so that we can do better work.

Getting under our skin reminds us that there is no time to waste.

My message to you today:

Do scary, important work.

Go.