It’s not that we don’t know.
Of course, we know that if we want to lose weight we have to exercise and eat healthy food.
Of course, we know that if we want to get out of debt we have to stop using the credit card to purchase consumer goods.
It’s that, in the moment of temptation, we forget.
We can’t remember all the time.
Which is why we need to be constantly reminded who it is we are trying to become in order to get there.