You shouldn’t believe anything you read or hear on the internet (or podcast or television show) without first questioning the source.
What’s the source?
What’s it for?
Headlines are designed to increase clicks. Breaking news is designed to keep us on the hook. The selfish marketer’s job today is trying to steal our attention.
What is truth then?
Because facts, data isn’t what changes people’s minds. It’s been 50 years since we landed on the moon and there are still skeptics that it ever happened.
There is so much information to process. So much to take in. Who can we trust?
The truth is, information comes to us as a map already drawn. Our minds are usually already made up—we see what we want to see. Factor in the sorting that occurs and now we have an echo chamber.
“Pick your own truth” is more prevalent today than it ever has been before. It’s a problem that isn’t going away any time soon.
The key to our future isn’t shoving more facts…we need to tell better stories. Not the kind for quick clicks. The kind that will change the heart.
The reason why we have more skeptics today about landing on the moon is that we don’t tell enough stories about landing on it.