Really good feedback is hard to find

What’s the point of receiving feedback if all you seek to hear is what you want to hear?

And what’s the point of giving feedback if what you’re more concerned about is what people around you think?

Most feedback that is given and received is really awful.

Some important things to consider:

  • Don’t seek feedback from those who are not informed. No need to ask what people think if they haven’t done the reading.
  • People don’t know what you know. They don’t believe what you believe. Therefore, they will make different decisions than you.
  • When is the last time an email changed our mind? More effort and care must be put into effect.
  • Seek feedback from those you seek to serve. Because if it is not for them, it’s not for them.
  • If it isn’t actionable, it’s probably gossip.
  • Henry Ford was famous for saying that if he asked his customers what they wanted, they would have said faster horses. Most people don’t know what they actually want.
  • If feedback is hard hear, just say thank you.
  • Never ask anyone their opinion on your company name. Apple, Nike, Amazon…you don’t build your brand and then name your company, you name your company and then build your brand.
  • People might not get the joke. Which means one of two things: You delivered it wrong or it’s not a good joke.
  • When it isn’t working, make better art.