How can you sustain the work?

Paula Scher has worked in graphic design for 40 years. Her work spans from album covers, to NY Times articles and the world’s largest independent design consultancy.

How does one continue to sustain this type of work?

As Scher says, “I’m driven by the hope that I haven’t made my best work yet.”

Think about that for a moment. Because it’s how Bob Dylan has made 38 albums since 1962. Or how Isaac Asimov wrote 400 books in his lifetime.

All artists are driven by this idea that today could be the day that you do your best work. And tomorrow, you get to do it again.