I just trashed 100 blog posts

100 blog posts that will never see the light of day.

100 blog posts that won’t resonate with anyone.

And the cost of this failure?

Almost zero.

We live in a truly remarkable period, where the cost of creating something, for shipping something into the world is practically free.

So why not try something?

When we get it wrong, we can try it again.

(Writing isn’t about producing words, it’s figuring out which ones to hold onto and which ones to let go.)