Presentation matters

Paper lanterns in a Chinese restaurant and horseshoes in a steakhouse are placebos. They give your restaurant a certain look and feel. But it’s all fake.

The Chinese don’t actually cover their walls with paper and cowboys don’t actually eat at places with horseshoes.

These are things that the culture has come to expect. (No matter how demeaning it may be.)

The question is: Does this make the food taste better?

Presentation always changes how the food tastes. Just like a 1 star review on Yelp or a 5 star Zagat review.

What other parts of our lives are affected by presentation?