What kind of future?

You can’t sell someone a better future without first selling them a different one.

Different brings change. Change means fear.

If you talk to enough people who are stuck, you will find fear at the center of the donut.

A better job, better pay, better opportunities…means a different job, different pay, different opportunities.

The “what” is easy to understand. Getting people to buy in on “why” they should take a chance is the challenge.