If 10,000 steps is good then 12,000 steps must be better.
If your avatar’s level 60 ability is exciting then level 70’s must be out of this world.
More profit this quarter will mean a bigger bonus. A bigger bonus means a bigger house or a better car, which means a better life. A better life must mean a happier one. So we seek more sales and begin the insidious cycle over again.
We make things worse by running through pain chasing arbitrary numbers to keep a streak alive.
Goals are great until we let monitoring and tracking get in the way of why we set them in the first place.
Numbers pave the road to obsession.