What kind of press?

Good press is good.

Great press is even better.

But bad press?

Any news is not good news.

It has taken you years, maybe decades, to build our trust (or maybe you are still working on it).

Your reputation is too important to trade in for 30 seconds of fame.

If you share your best insights, creativity, generosity, work what does it matter how many likes it gets?

If it changed one person and made them better, was it still worth it?

The thing is the internet has made failure cheap. We can try again tomorrow to share a message that resonates better and spreads.

Don’t pollute your work.

No news is fine while you’re perfecting your craft to build a better connection.

[It’s called starving for attention for a reason. There is never enough.]