In 1946, Tote’m Stores changed their store hours to 7:00 am to 11:00 pm. It was bold, remarkable, and unprecedented at the time; so much so that the franchise changed their name to 7-Eleven.
In 1969, 7-Eleven expanded their services to the current 24 hour schedule.
That was then. This is now.
Do you know what makes the 58,000 7-Eleven stores remarkable today? Not much at all.
When you have an emergency bread shortage at home, it doesn’t matter anymore what convenient store we choose: 7-Eleven, Circle K, 76, Quik Trip, Mobil, Citgo, Speedway, Valero…because they are all the same, convenient and cheap. None of these places are remarkable.
7-eleven might have won the race to the bottom with cheap prices at convenient hours and location. You are not going to beat 7-Eleven to the bottom, so don’t even try. Instead race for the top – the game is wide open.