Remember to keep

When you have to keep something, such as a promise or a commitment, it is easier to do so when you can remember why you are doing it in the first place.

If want someone to remember, it’s better to tell a story that is universal rather than something specific.

Because not all of us were there when the U.S. invaded Normandy, or when JFK was assassinated, or when the Berlin Wall fell (specific).

However, we can all relate to “I have a dream” (universal).

Universal messages help us relate to one another and cross the boundaries of geography and time. The more universal the message, the faster your ideas spread and the easier they stick – we remember to keep.

The paths we take

At first, the new path we take is overgrown with lots of weeds, thistles, and thorns. It is one obstacle after another. You’re not even sure how long it is going to take you to get to where you are going.

But you are paving the way for others to follow.

Once the path becomes clear and defined people will wonder why you went this way or that way; it is the nature of following someone else’s footsteps.

Smaller tribes

Johnny Carson had ten times the audience of Jay Leno. Now Jimmy Fallon has even a smaller audience.

Carson wasn’t necessary better; he just had more attention when there were only four stations to choose from.

Tribes are smaller now. Back then you had a bigger audience but with only a few microphones. Now everyone has a microphone (Facebook, Twitter, Blogs). Now we can communicate, assemble the tribe, and share a connection. Now we have choices which puts pressure on those that produce the work to level up.

Stop signs

Ever notice the amount of road signs out there: where to go, where to turn, when to start, when to slow down, bumpy roads, uneven paths, stay to the right, stay to the left, people at work, one way, no bicycles, no parking, reserved, handicap only, wrong way, two-hour limit, stay in your lane, u-turns only, stop.

I know you think they are there to keep us safe. But there are too many of us following road signs in our lives (school, work, debt, retirement) and then wonder, “Well, this is where I was told I would find success.”

Success is not on the map. There are no signs to follow. You have to find your own way of getting there.