The door that Walmart can’t walk through

Don’t ship junk.

Don’t make average stuff for average people.

Don’t spam.

Don’t show up unannounced.

Don’t call from an anonymous number.

Don’t buy fake followers.

Don’t leave inauthentic reviews.

Don’t tell people their call is important and put them on hold.


Ship the best work you can do based on the constraints.

Make something remarkable that will have people talking about it.

Ask for their email.


Make the CEO available.

Create something relevant that has value.

Write from your heart.

And give your attention to people you seek to serve.