Once you put yourself in a slot, it’s difficult to get yourself out.

You tell yourself you lack the experience, you don’t have enough education, you are not good enough at your craft. And it’s easy to point to thousands that can do it better.

You’re now stuck, precisely because of the boundaries you have set. Indeed, the invincible forces of the status quo are persistent in crushing our dreams.

How then, does one stick out when everyone seems to be the same?

Create a whole new category. One for yourself. One where you can be the best in the world at. It’s not easy. I’m not pretending it is. But it’s worth it to be the best at something small and obscure. A meaningful specific rather than a wandering generality.