“If your friends told you to jump off a bridge, would you do it?”

Jumping off (metaphorical) bridges rarely, if ever, lead to anything going viral. It doesn’t result in big breakthroughs or innovation. And it probably won’t change the world either.

That’s because jumping off bridges is a selfish endeavor. It’s about peer pressure. A dare. A challenge in status.

That drive to fit in is enough to convince many of us to do things outside of our character.

It is difficult to stand up against the social pressures of the world, which is why many would rather give in than go against the culture.