Putting your money where your mouth is

Alta Ski Lift recently implemented paid parking to “preserve the weekend experience”. Anyone who has been up there knows the parking situation is a mess.

There are a lot of ways to preserve an experience though. One doesn’t have to charge to preserve anything in this situation. Now, ASL is charging people to ski in the backcountry.

The story doesn’t align.

What you say has to match with what you do.