Whether you are selling kitchenware or asking for a donation for your nonprofit, there’s a gap between No and Yes.
Pro tip: It’s easier to make a sale when you are on the side of angels.
When you sell a product or service that you actually believe in, one that solves someone’s problem–you have nothing to worry about in asking for a sale.
[It took me a long time to understand this. Even after I got a sale, I would still try to convince people about it. Once I recognized my insecurities, it has been much easier to ask since.]