I can quickly Google all the details about the War of 1812.

I can’t Google how to get Pivot Adventure off the ground and how to get to where it is today.

There is a huge gap in knowledge. If it can be Googled then it isn’t that valuable.

You can’t google what happens tomorrow. There is no clear path, no step-by-step set of instructions to follow.

Develop a skill that can’t be life hacked and you are on the right track for something special.