What’s the secret?

Every couple of months, I get a phone call from someone asking, “I always wanted to start something like this. How did you do it?”

If there was a secret, as if there was a trick that needed to be revealed, I could market it online. Sell it for a premium price.

There is no shortcut to doing something that hasn’t been done before.

The only thing I look back on is the long list of mistakes. Over and over again, one failure on top of another. And that is why we have succeeded. We didn’t have the answer, we started with a question and assertions.