The power of suggestion

Back in the 90’s, Daniel Gilbert came up with an experiment to test our belief formations. It turns out that our default setting are to believe what we hear–not to question it. So much so that it may be “involuntary comprehension rather than rational assessment.”

With only the slightest pressure, we begin to assume statements as true.

That’s why suggestions are so powerful. We trust our senses.

What makes this so dangerous, however, is that anyone be can sold a lifestyle and hook a whole generation.

It seems silly to watch this kind of disinformation spread now. But if you like smoking, you don’t want it to be true that it is bad for you. The truth is, this isn’t the first time we have had to deal with this disinformation. But the question I have is this…

How can anyone fall for ads like this?

And yet today, we have to have publish information about how there are no microchips present in COVID vaccines.

Indeed, we hear or read something, believe it to be true and sometimes, down the road, we make the time to challenge that belief. Making it ever more difficult to change our mind when we have been living on incomplete or false information.

Ideas are sticky for a reason.