Seinfeld‘s series finale aired in 1998 with 76 million viewers. Making it one of the most watched series finales of all time.
Unless you are airing the Super Bowl, we don’t get to have an audience like that anymore.
The internet has broken major markets into many, many micro markets. And the internet has also made it easier to explore the edges and find the others. We don’t have three TV stations, we have infinite amount.
We are all idiosyncratic. No one likes what everyone else likes.
We can’t be a big fish in a big pond anymore. Those days are gone. But we can be a big fish in a small pond and that is the search we should be on.
Find your right size pond. One where you can make a splash.