For the recent college graduate looking for their first job in their field of expertise, you may be selling competence.
For the band playing 200 shows per year, traveling to the moon and back, you are trying to sell a feeling.
For the CFO making a presentation to the board of directors, you are offering reassurance.
Like it or not, you are in sales.
Ideas are what change the world. If you don’t promote your ideas, who else will? Without this exchange, the world would go silent. Is that a world that any one of us would want to live in?