GI Joe Falacy

GI Joe was famous for saying, “Knowing is half the battle.”

Except this isn’t true.

We know we need to eat more fruits and vegetables. We know that social distancing works against Coronavirus. We know that eight hours of sleep carry huge benefits.

And yet…

We misbehave. All the time, in fact. We stretch and justify. Knowing is not enough to change behavior.

Knowing may be the first step but our willpower is simply not enough to follow through. What we need is to do is focus on building the correct system.