Price and story

One of the best ways to spread the word for Pivot Adventure is through direct email marketing with the schools.

With each school district, we usually average about 500 hits on our website with each blast.

One time, however, we put the actual price of the course on the flyer and only had 50 hits.

Why?

Because the story people told themselves about money and mental health treatment doesn’t match.

It’s worth noting that price is a story. And you might need other pieces of the story before you talk about price.