McDonald’s makes a perfect hamburger

At least, for a burger that costs a dollar, it’s perfect.

Perfect as in it’s made according to spec. Every time.

Perfect as in it tastes the same whether you are in Clevland or Los Angeles.

Perfect because it’s the same today and tomorrow.

Of course, no one ever remembers eating a McDonald’s hamburger.

You know what another word for perfect is?


Perfect is boring.

Be memorable and do something that breaks the mold.