What are we really buying?
If someone can figure out how to bottle it, that be really cool. Alas, you just can’t beat the new car smell.
Why is that?
Because of the story we tell ourselves about a new car smell.
Everyone knows that a new car smell can’t last forever. As soon as it wears off, it no longer has the same glamour.
What we are really talking about is status. For a moment, we gain a bit of it when someone asks, “Is this new?”
Find a way for others get that status and you are on your way to gaining enrollment.
Of course, we are not just talking about a new car either.