Before 1989, no one had ever walked on the moon and then, suddenly, someone did.
As Malcolm Gladwell has pointed out, there are three things you need for ideas to reach critical mass.
The first, change doesn’t happen with a lot of people, but with a specific group of those who are the true believers.
Second, small and simple acts make a big difference.
The third is one that I think most people misunderstand. Change often doesn’t happen little by little, but in actuality, all at once.
If we are to make things better, this is the best blueprint to follow. Quit seeking out the masses and instead look for a small group of people that need your help. And then, go to work.