Abandoning strategy and tactics

When the system is not working, are you willing to abandon it?

Unfortunately, most of us choose to resuscitate it before completely abandoning the path we have chosen.

Why?

Because sunk costs are hard to confront.

We’ve spent so much time, energy, money into a project, we’ve grown so attached to a specific outcome.

When the system isn’t working, it’s worth asking:

Does putting in more time/energy/resources/capitol make this better?

It’s cheaper to recognize when you are defeated.