Growing up with the impossible enabled

In 1974, Phillippe Petit stunned the world by high wiring between the two World Trade Center towers.

Last year, Alex Honnold became the first person to ever free solo El Cap.

Here’s the thing:

Every future acrobat and climber is being raised in a world where high wiring the World Trade Centers or free soloing El Cap is possible.

We no longer wonder if it can be done. Rather, we ask, “How did you do that?”

That’s how impossible is enabled.