Just do it

Why do we say the word Just?

Why don’t we just say, “Do it.”

Do it because it is important.

Do it because it matters.

Just, on the other hand, sends the signal, “What the hell.”

Here’s the thing, we don’t need a narrative around shipping our work.

This blog will ship today because it is a Tuesday. Because that is what professionals do.

Do it.

Merely do it.

Only do it.

But just do it?


Your work is more intentional than throwing spaghetti on the wall to see what sticks.

Act accordingly.