99% certain

Why do we say we are 99% certain about something?

Because we want to leave room to back out of a corner.

Because we are afraid.

Afraid we will be judged if we are wrong.

Today, the cost of failure is almost zero.

If you missed the mark and were fired from your job, you can find a new one.

If one blog post didn’t resonate with the community, you can write another.

If you are going to be 99% about something, you might as well be 100%.

The future is 100% uncertain.

Be confident in uncertainty.