There’s a reason why magicians don’t reveal their secrets.
The reason is, magic isn’t real unless we believe it is. Telling us how she did the trick takes away from the tension she spent the last hour creating.
Most of us spend our day trying to make this kind of tension go away.
We fight to get to inbox zero, to finish meetings without being noticed or hope we are not picked for a difficult project that might fail.
The professional, on the other hand, learns how to embrace this tension and to create it.
They instigate, ask questions, make assertions, challenge the status-quo…creating a ratchet.
Learning to leverage this tension is the work of a professional. It’s what we do to get your audience on the edge of their seat.