A theory survives by adapting

Organisms adapt to the environment as part of a biological and ecological response to survive in a world that is constantly trying to kill them.

There is no difference in how ideas survive.

They follow the same rules. The ones that thrive stick together and learn how to adapt to their surroundings.

It’s highly unlikely, however, that your original idea to start a business or to start a movement is the actual solution to someone’s problem.

It’s a theory.

But if you care enough about the industry, care enough about the work you do, and seek out to understand the pain points of those you want to change…

Then you can understand and start to morph those theories into something useful.

Adapt, test, measure, repeat.