Big by difference

When seeking out to change things, most of us become too discouraged too quickly because of how we measure.

Let’s be clear, there are lots of ways to measure your results.

Most of us fall into this trap of trying to be big by numbers. As a result, we look for more Facebook likes to lead us to more customers or more sales.

Quickly though, that tactic can become discouraging. There is always going to be someone out there that is more popular (or richer) than you.

However, big doesn’t have to mean aiming for the masses. Instead, you can focus on being big by difference—the difference you make to the people you serve.

As Kevin Kelly has pointed out, you don’t need a million followers to do this.

The quest then isn’t to make a little difference to a lot of people but to make an enormous difference to a few.