For a long time, it was widely believed that stomach ulcers were mainly caused by stress. But in 1982, Dr. Barry Marshall and Dr. Robin Warren had discovered that it was actually caused by a bacteria called Helicobacter pylori.
It was ground breaking research that could make the lives of millions better. Except…
Except, no one believed them.
Doctors carried a worldview that such a big discovery was reserved for the elite schools, not the University of Western Australia and that bacteria couldn’t live in such an acidic environment.
After years of ridicule and rejection, Dr. Barry Marshall decided to drink(!) a broth full of Helicobacter pylori, which caused a stomach ulcer. He then treated it with simple antibiotics.
When you know something to be true, it’s important to remember to be persistent long enough for others to see what you see. Sometimes, it might mean doing something that has never been done before.