It took James Dyson five years, 5,100 prototypes before he got his first Dyson Vacuum just right.
Despite having a superior product, it was laughed at by all of his competitors for not having a bag. In fact, no one in the UK would even manufacture it. Not because his product wasn’t good, because we couldn’t see.
We couldn’t imagine a world of bagless vacuums. It wasn’t what we were used to.
The world is full of people with great ideas. Great ideas are not in short supply anymore. What’s hard is:
Having the guts to finish
Getting past the fear people have of change.
Forward progress depends on overcoming these two hurdles.