Strategy is an overall plan of action to get to where it is you want to go.
Tactics, on the other hand, is the means to achieve the goal.
Too often, we scratch our heads wondering why something doesn’t work. We blame the tactics: someone didn’t implement this right, timing was off, the weather/economy was awful…
But really, we need a better strategy.
There are lots of ways to skin a cat, the question is why are we skinning it in the first place?