Our attention is being highjacked

In 2004, we were Facebook’s customers. Today, we are now their products.

Phones and apps our intentionally designed to keep us on the hook, to keep us dissatisfied just enough that we will keep going back for more.

Think of it like a slot machine only more addicting.

It’s no mistake that we get excited when someone likes are posts or that the total number of friends is posted for others to see.

And now, we have become so dependent on smart phones we think that the choices that are given to us from a quick google search are the only ones available.

Abstinence from smart phones and the internet are not the answers. But we can start demanding more from these companies. It starts with asking the right questions:

Why does my feed choose to show me these posts?

What information am I not being exposed to?

How are my “likes” shaping my feed?

By saying Yes to this, what am I saying No to?

Economies are built on scarce resources. Our attention is turning more and more scarce every day.

Each person is exposed to more than 30,000 advertisements a day while the average person checks their phone 150 times a day.

We have to be better.

The game has changed and too many of us are still playing checkers (or Plants vs. Zombies).