“If I had asked people what they wanted, they would have said faster horses”

The old adage credited to Henry Ford. (Who knows if he actually said it?)

It’s important principle to understand that customers often don’t know what they actually want.

The thing is, not everyone is going to get the joke and there is no need to dumb down our work in order for everyone to understand it.

It is far easier to build products for your customers than to find customers for your products.